Nurra an AI-powered companion for kids

Screen-free learning tool that sparks children's curiosity through hands-on play.

Understanding the Challenge

Many early learning tools rely too much on screens, lack personalization, and leave parents out of the loop. Children quickly disengage with passive content, while caregivers struggle to stay meaningfully involved. There’s a need for a more intuitive, voice-based model that sparks active learning and keeps parents connected—without adding more screen time.

User Research & Insights

Research Objective

Understand how children aged 3–8 and their caregivers interact with existing learning tools at home and identify barriers to engagement, personalization, and parental involvement.

Research Methods

🎙Interviews → 🧠 Analysis → 📍 Key Insights)

A mix of qualitative methods:

8 Parent Interviews (children aged 3–8)
2 Educator Conversations
Thematic Analysis to identify recurring patterns in behavior, concerns, and needs

User Persona

Blending the needs of busy parents and curious young minds, Nurra supports screen-free learning through engaging, imaginative play.

Storyboard

A visual mapping of how kids interact with the AI companion through playful moments, while parents manage progress and settings via the connected app.

User Persona

Blending the needs of busy parents and curious young minds, Nurra supports screen-free learning through engaging, imaginative play.

Key Insights

Insight Supporting Quote Too Much Screen Time “She’s already on screens all day—I don’t want her glued to another app.” Lack of Adaptability “ It just repeats the same thing even when he knows the answer.” Parents Feel Disconnected “I never really know what she’s learning unless I sit next to her.” Children Crave Interaction “He responds more to things that talk back or feel like a game.”